Sometimes the best way to explain a solution is to let people step inside it.
That’s exactly what STC Spain did when it took its demo tank on the road.
In a sector where services can often seem intangible, Stolt Tank Containers (STC) in Spain has taken a refreshingly direct approach by inviting customers to experience the product first-hand.
“Customers use ISO tanks every day, but many have never actually seen one in person,” says Juanjo Llorente, Regional Sales Manager for Spain. “By opening the tank, quite literally, we’ve opened conversations that go far beyond logistics. We’ve built trust.”
This year, a repurposed demonstration tank travelled across Barcelona, Tarragona and Madrid, offering professionals from the food and chemical sectors the opportunity to step inside our equipment and see the safety, cleanliness and environmental standards that define STC’s operations.
Attendees gained insight into our strict cleaning protocols, on-site depot practices, and the high level of care we take to meet EU safety and environmental regulations. The events were designed to reflect the operational realities and concerns of both chemical manufacturers and food-grade clients.
The feedback was immediate and compelling.
“It was the first time a tank operator invited us to something like this,” noted one guest. Others described it as an invaluable chance to properly understand the equipment they rely on every day.
As more organisations transition from flexibags to isotanks, the advantages are clear. These include better cargo integrity, reduced waste, safer handling and improved sustainability. Beyond the equipment itself, the events highlighted STC’s strong commitment to local support and long-term partnership.
“Strength, safety and trust are the foundation of our business,” says Juanjo. “But those values only resonate when you invest time face to face, especially in a market like Spain.”
Whether you’re transporting bulk chemicals or food-grade liquids, STC is ready to support your business with tailored, compliant and sustainable solutions across Spain and our wider global network.
Want to see the difference for yourself?
Contact our team in your nearest STC office to arrange a local demonstration or consultation.
